For manufacturers located outside the European Union, appointing a European Authorized Representative (EAR / EC REP) is a mandatory requirement for placing medical devices and IVDs on the EU market. Your EC REP acts as your legal representative within the EU, ensuring your products comply with EU MDR (2017/745) and EU IVDR (2017/746), while maintaining seamless communication with regulatory authorities and Notified Bodies.

Masuu Global Solutions provides reliable, fully compliant EC REP services, helping manufacturers navigate European market requirements with confidence. As a trusted regulatory partner, we simplify complex EU obligations, ensure documentation readiness, and support you throughout the entire device lifecycle.

European Authorized Representative (EC REP) Services – Overview

Non EU medical device and IVD manufacturers must designate an EU based representative to act on their behalf in all regulatory matters. The EC REP functions as your primary point of contact for European Competent Authorities and ensures that your product remains compliant after entering the market.

With Masuu Global Solutions serving as your EC REP, you gain a partner who:
  • Understands the evolving regulatory landscape
  • Ensures constant compliance with MDR/IVDR requirements
  • Provides proactive regulatory support and communication
  • Maintains all required technical documentation on your behalf

We work closely with manufacturers to ensure product safety, streamline market entry, and maintain long term EU compliance.

Masuu’s European Authorized Representative (EC REP) Service Offerings

Our EC REP Responsibilities Include:

Device Registration

Managing registration with EU National Competent Authorities before product placement in the EU.

Documentation Verification

Reviewing and verifying the manufacturer’s:
  • Declaration of Conformity (DoC)
  • Technical documentation
  • CE Certificates and associated annexes

Conformity Assessment Oversight

Ensuring the correct MDR/IVDR conformity assessment procedure has been followed.

Technical File & Document Retention

Maintaining copies of Technical Files, DoCs, and CE certificates for:
  • 10 years (general medical devices)
  • 15 years (implantable devices)

Regulatory Communication

Managing all interactions with EU Competent Authorities and responding to information requests.

Incident & FSCA Support

Assisting with Field Safety Corrective Actions (FSCA), vigilance reporting, and incident communication.

Representation on Product Labeling

Displaying Masuu Global’s name and address on labeling, packaging, IFUs, and regulatory documentation.

Masuu’s EC REP Expertise

  • Independent, EU based regulatory representation
  • Continuous liaison with Competent Authorities and Notified Bodies
  • Designated single point of contact for all EU regulatory matters
  • Deep expertise across medical devices and IVD categories
  • Strong understanding of region specific requirements and language expectations

Advantages of Partnering with Masuu Global Solutions

  • Cost effective, annual EC REP service packages
  • Experienced regulatory specialists across all device classes
  • EU wide partner network for efficient and localized support
  • Consistent regulatory oversight to prevent compliance gaps
  • Seamless alignment with MDR/IVDR obligations

Frequently Asked Questions

Yes. A medical device or IVD manufacturer established outside the European Union must designate an EU-based Authorized Representative (EC REP) to place applicable products on the EU market. The EC REP acts on behalf of the manufacturer for defined regulatory responsibilities and serves as a key contact for European Competent Authorities.

An EC REP represents a non-EU manufacturer for specified regulatory matters within the European Union. Responsibilities can include verifying regulatory documentation, maintaining required records, supporting registration, communicating with Competent Authorities and Notified Bodies, and assisting with vigilance, incident reporting, and Field Safety Corrective Actions.

An EC REP must maintain access to specified regulatory documentation, including copies of the manufacturer’s Declaration of Conformity, technical documentation, and applicable CE certificates and associated documents. The representative must retain the required records for the applicable regulatory period and make them available to authorities when requested.

The EC REP must retain specified regulatory documentation for the periods required under the applicable EU framework. The provided requirements identify a retention period of 10 years for general medical devices and 15 years for implantable devices. Manufacturers should ensure their EC REP arrangements support these documentation-retention obligations.

Yes. The EC REP’s name and address must be represented on applicable medical device labeling, packaging, instructions for use, and relevant regulatory documentation. Manufacturers should ensure that the representative’s details are correctly incorporated into product information before placing the device on the EU market.

An EC REP represents a non-EU manufacturer for defined regulatory obligations within the European Union, while a Notified Body performs conformity assessment activities when required under the applicable regulatory pathway. The EC REP does not replace the Notified Body. Manufacturers may need both depending on the device and conformity assessment requirements.

An EC REP can support and manage applicable registration activities with EU National Competent Authorities on behalf of a non-EU manufacturer. Registration requirements depend on the device, regulatory framework, and applicable national or EU processes. Manufacturers should ensure their representative has the information and documentation required for the relevant registration.

An EU Authorized Representative can represent manufacturers of both medical devices and IVDs, provided the representative can fulfill the applicable regulatory responsibilities under the relevant EU frameworks. Medical devices are regulated under EU MDR, while IVDs are regulated under EU IVDR, so documentation and compliance obligations may differ between product categories.

The EC REP acts as a regulatory communication channel between the non-EU manufacturer and European Competent Authorities. When authorities request information, the representative can coordinate the response and provide or facilitate access to required documentation. The manufacturer must maintain appropriate records and cooperate with the EC REP to address regulatory requests.

Yes. EC REP responsibilities can include supporting vigilance activities, incident communications, and Field Safety Corrective Actions (FSCA). The representative may coordinate regulatory communications and assist with information requests related to product safety. Manufacturers must maintain appropriate post-market processes and provide the EC REP with information needed to fulfill its regulatory responsibilities.

Book a Demo